So has the Tournament for Division 1 Women. There are other divisions and other sports going on, but from mid-March to early April, this is a great spectacle. I think much of the appeal is based on watching the progress in the Brackets, picking teams to win, betting, and the drama and pagentry that is college sports (bands, mascots, cheerleaders and dancers, crazy fans and crazy colors and traditions; GOTTA LOVE all that).
I had my students in my Chemistry class draw schools randomly and we are playing for....COOKIES.

The March Madness bracket is the visual representation of all the teams in the tournament and the path they have to follow to the Final Four and the championship game.
And we love to watch the underdogs do well, the Davids that slay Goliaths. And who will be Cinderella this year? (I think two #12 seeds won in Round 1.)
Locally, VCU (Richmond college) made the Final Four in 2011; this year VCU lost in round 1 Thursday night. I have my Master's degree from VCU. I have a bachelor's degree in Chemistry from Virginia Tech and we have not done well in Mens Basketball lately. I did cheer for our big rivals, UVa, when they won the National Championship in 2019. UVa became the first #1 seed to lose to a #16, but gained redemption in 2019.
Shocking the basketball world twice in two years, Virginia lost to 16-seed UMBC in the first round of the 2018 NCAA Tournament only to come back and win the 2019 NCAA tournament championship the very next year.