koontz1973 wrote:For the dispatch no. The current subscriptions are at around 400 (sent via PM) and the last issue has 371 views so far in the announcements page. So around 800 players look at it each issue. How many of those look at the foundry section is any ones guess.
I was pretty involved in my companies enewsletter, which had over 750,000 subscribers, and even the most basic analytics and tracking software (including Google analytics which is free) will provide click through rates of links within the newsletter. It should be able to tell how many people clicked on the Three Kingdoms map, or whatever. Also, with approx 15,000 members on the site, only 400 subscribers is extremely low. The dispatch not only needs to be informative, it also needs to be a marketing and sales tool. There needs to be "dispatch" specific incentives to being on the list, and not just looking at it on the announcements page. Giveaways and contests for merchandise, possibly partner offers or discounts specifically targeted to CC audience, etc.
koontz1973 wrote:Look next to your thread title and look for views is the best option. Right now for 3 kingdoms you have 925 views with only 80 replies. This difference can be down to a few things but the main one is players not really seeing anything worth commentating on.
I'm very familiar with the views, I track them pretty compulsively, but I'm looking for number of click throughs specific to the dispatch, or possibly other avenues like Twitter, etc. When CC tweets out "Alamo needs gameplay input", it would be cool to know how many click throughs it had.
I know this is pretty much an all volunteer army, but if the dispatch, twitter, facebook, etc., are not being used as marketing(maps, tournaments, clans, etc.) and sales (premiums, merchandise, etc.) tools then a big opportunity is being missed.
koontz1973 wrote:It comes out on the 1st and 16th so look at your view total before it comes out and again a day after. I have noticed a link between the dispatch and thread counts.
Yes, I can see a little spike, but I want a big spike. I want to drive more people into the foundry. How do we do that? I know we talked about "marketing" our maps, but I think there needs to be a larger side conversation or panel to discuss ways to enhance the involvement of more players in every aspect of CC that will keep the site fresh, active, and thriving for many years to come.